I love my bag (basically it's a large open sack). While it has pockets on the outside, the inside has one zipper pocket on one side and 2 holders on the other side. So - all my stuff is thrown in the middle. And I carry A LOT of stuff! This little holder is not that little and it holds A LOT w/o adding any weight to my bag. I also like that it has 2 zipper compartments so I can put personal stuff in there w/o everyone seeing it every time I open the bag. I'm not sure HOW LARGE other people's bags are that I read in other reviews that they say it slides around. The length of my bag is 16" and this thing fits comfortably in it. I've attached a BEFORE and AFTER picture. Seriously, for an extra $10 I now enjoy using my $250+ bag!

Finally found the perfect backpack purse after years of searching for something to replace my Longchamp crossbody that I've used for almost a decade. I loved the crossbody because of ease but it wasn't easy on my shoulder and not big enough to carry everything for day trips with kids.
I tried other crossbodies and book bag purses with all diff combinations of strap thickness, weight, material, sizes.. but never found the perfect one until This.

This bag is causal yet chic enough with the hint of leather to wear with nicer outfits. Lightweight, not too big, and straps are wide enough to be comfortable unlike many of the thin straps on backpack purses. Also, unlike all leather (or faux leather) backpack purses, it doesn't make my back sweaty when I'm walking around all day at the zoo, park, etc. with kids. Love the removable shoulder strap option that's perfect for hanging on stroller/ luggage as well as of course, my shoulders when I'm in rush and don't want to put the backpack on completely at the moment.
Top it all off with the low price and this is a winner.
I didn't care for the fur keychain but my daughter loves it so I gave it to her = another bonus gift.