This is one of those items that you wonder how you ever lived without it once you discover it. It’s the first time I’ve been able to reach everything I need to in my bag without rummaging, blind feeling for items and frustration. It’s the perfect size for medium/large bags and even fits snugly in my smaller bags (if you are a huge hobo bag/tote person you might want a larger size or get two). I have all these great handbags that I miss out on using at times because the idea of transferring every item is daunting. I’m one of those “prepared for anything” people that even carries safety pins and travel toothbrush etc. – everything fit perfectly in the various compartments without being crowded and my wallet and makeup bag fit perfectly in the center opening. My sunglass case is bulky and I leave that on the side, but otherwise everything fits, is easy to remove and put back and transferring bags is now as easy as removing the organizer and sunglass case and plopping them in the next bag. I was afraid that it would be great at first, then as I actually use the items they wouldn’t go back in easily if I was rushing and things would get messy again, but that hasn’t been the case. If you don’t pack it too tightly, everything slides back in easily and you will even learn to do it without looking if you keep the layout consistent (I slide my cell phone back in its designated slot without even looking now). The quality is decent.
P.S. Just a comment for people that complained it doesn’t stand up or “isn’t as large as it looks”… it absolutely stands on its own and doesn’t collapse or shift if you PUT STUFF IN IT (even in a bag that’s much larger, weight keeps it stable) And regarding size, measurements are clearly provided along with examples of items that fit so I’m not even sure I understand that comment.

So far its doing good. As other reviewers are saying that ITS BIG nah! Its not that big its ok and a regular school binder will fit (i think). I purchased this because i have a toddler. I need a bigger bag for his diapers, bottles, my stuff, etc. It does have some weight before putting some stuff in it. For momma's out there ipad with kid's case fits! But it does get heavy. To be honest i dont know if it will last.

On the pix attached i have an ipad mini with kids's case, my big wallet, charger, face powder, diaper, wipes, 3 tommee's bottles.